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Chandra: Beauty and Spa

Brand Development and Packaging Exploration

Rebranding an old in-house beauty brand Chandra. Chandra (sanskrit for "moon") feels luniar in a trendy, casual way that can be used for all in-house beauty products from lotions and essential oils to loofahs and curling irons. Loofah packaging shows the logo implemented for a "spa" line, where packaging for Essential Oils, shows various directions for the beauty line.

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